Yet another installment in the drudgery that is everyday shopping. The camera-phone makes it a bit more fun - though I get looks whenever I take pics of products. Like I care what people think!
I believe years ago I did a segment on the foolishness of the naming of wines. Marilyn Merlot (ugh), or Plungerhead (that has a toilet plunger on some guy's head).
But I think we have now jumped the shark - so to speak.
I like Fleetwood Mac / Stevie Nicks as much as the next guy, though my love for them has waned over the last decade and a half. ...but c'mon!
Yes, it's possible that the wine was named for a mythological Welsh figure, but I think no one ever heard of that character before Stevie Nicks wrote her 1975 top 10 hit.
I don' know who these marketing gimmicks aim for, but I'm assuming they had a crack analytical team knowing that forty or fifty somethings would buy this because it hearkened back to their youth.
I'm just not one of them.