It's just a guy and a camera taking pictures of dogs which he posts on his site and Instagram account 4-5 times per day.
But they're dogs, and therefore cute, so it gets the 'awwwwww' factor.
And of course, he has a book deal. EVERYONE has a book deal. Well, except for me.
710 shot me a link to the CBS This Morning segment (hopefully successfully embedded below) they did on the photographer, Elias Weiss Friedman. I love that his gear is a camera, squeaky balls and knee pads.
If it truly carried vision and dental, I'd be doing this for a living.