First off - I love that KY has crept into the mainstream of advertisements. Some of them are stupid, but some are not. And one I laughed at.
Of course, one little change and it could be an all-male ad for KY - and really, isn't that the untapped (pun intended) market?
I guess KY can't go there just yet. No one in the TV audience really wants to think about up-the-butt action. Unless you're the baseball team.