It was really hard to get a good shot of this, but as we all know, anymore buying wine isn't about the taste. It's probably less to do with the price than we care to admit too.
For wine makers, it's all about the label and name. Or the marketing.
And where Poizin might be a great marketing tool and logo for, oh I don't know, hot sauce...tipping a glass back after decanting a bottle doesn't quite seem to hit the mark with me.
One might drink it if it were called Jolly Roger, but it isn't. The name rings of an elixir that will kill you - which it most certainly will if your liver is already shot, or if you drink too much of it.
I will say, if you hit the above hyperlink, the packaging (which they did not have at the store) of a bottle coming in a casket was fairly ingenious.
And $25 per bottle is kind of pricey these days. There are really really good wines out there that are half the price.