It was really hard to get a good shot of this, but as we all know, anymore buying wine isn't about the taste. It's probably less to do with the price than we care to admit too.
For wine makers, it's all about the label and name. Or the marketing.
And where Poizin might be a great marketing tool and logo for, oh I don't know, hot sauce...tipping a glass back after decanting a bottle doesn't quite seem to hit the mark with me.
One might drink it if it were called Jolly Roger, but it isn't. The name rings of an elixir that will kill you - which it most certainly will if your liver is already shot, or if you drink too much of it.
I will say, if you hit the above hyperlink, the packaging (which they did not have at the store) of a bottle coming in a casket was fairly ingenious.
And $25 per bottle is kind of pricey these days. There are really really good wines out there that are half the price.
The $25 probably goes to the marketing team.
Back in the day I loved a winery out of Paso Robles named Chronic Cellars. My favorite was their Sofa King Bueno. Another fav of theirs was Ricardo Grande. All the wines had fun names and were excellent wines.
I buy wines based on the brands I like and will venture outside my comfort zone based on the recommendations of friends or the wine guy at the mega wine store. Some brands I would not ever buy based on their horrible names like Cup Cake wine - seriously who thought that stupid name up (and that is the brand carried at TGI Fridays). $25 is still a reasonable price for a quality red. I will splurge north of $100 if i trust the person who endorses it.
Yes, 25$ sounds a bit high for the catchy bottle.
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