I keep hearing blurbs in media arenas that Facebook is pushing people joining FB groups as opposed to general posts. I'm guessing there is a dual reason here.
One. They got a lot of flack for exposing people to Cambridge Analytica crap and still exposing ads to people in terms of upcoming elections. It could be - likely not - a face(book) saving move.
Two. They're just making it easier to target people for x, y, z - depending on what group they join.
I'm probably going with the latter, though one factors in to two, easily.
FB is even advertising on TV for these groups. Usually, I ignore most ads, if not fast forward right over them. But...........dogs.
Not just dogs. Basset hounds.
Technically, Shep isn't full Basset, but we do love our hounds. And I loved the ad.
.....but I'm not joining their group. Though Patsy Cline makes it sound better.