Sunday, August 30, 2015

Send a Message to My Heart

I don't have much today - that's for sure.

But a few weeks ago, I stumbled upon (though oddly enough, not at a long ad for Coke, El SMS.   ....titled as such, because I guess txt jargon doesn't translate

I'm not a huge fan of Dustin Lance Black, but he did a good job directing this ad. And clearly, clocking in at over seven and one-half minutes, it's more than just an ad for a soft drink. I don't think you actually see a Coke bottle until the six minute mark.

And yes, the ad is in Portuguese, but there are sub-titles. So if you don't have Adult ADHD, I think you can make your way though a 7:42 video and read along, that is, unless you already speak Portuguese fluently.

While there is a good story here, I hope that this signals an even greater change in culture, perception and education of a younger generation. It's great that Coca-Cola paid to have this produced, but I can't imagine where this actually plays. It's much too long for television.

I guess it is just for social media - and they suckered guys like me into writing a clip about it.

Still - take some actual time watch it (Morty!).  In theory they probably could have shaved at least two minutes off it in editing, but it works.

Song by: Dwight Yoakam


Morty said...

I watched the entire vid. Mainly because I'm in an airport at 5:00 freakin' a.m. My favourite character was the dog.

Jonny said...

I am not watching a 7 minute ad either.

Anonymous said...

I liked it. I must be a sucker. If you know what I mean?