While seeing Knocked Up at the multiplex, where out of 24 theatres, 16 of them were showing Shrek, Spidermen (your friendly jewish webslinger) and/or Pirates, the lobby had a nice and no doubt expensive display for The Simpsons Movie.

And trust me, I wasn't the only one. Going into the movie there were many many tweens through adults waiting their turn. I overheard one girl in her 20s go, "wow, I thought we were going to be original in doing this."
I'm thinking, 'Honey, you weren't even the first person that hour who thought of it', and this was only 2:07p.
I emailed the pictures to my niece and nephew, who want me to take them to the movie (will do!) and my sister saw it and goes "where ARE you?". I didn't know really what she meant until I really looked at the pictures. You'd never really know I was in a theatre lobby.

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